THE STORY OF SUPERYELLOW
It all started with a small yellow piece of fabric. Idea of the company emerged during the final stages of the studies of three students from the Helsinki University of Art and Design. The leftover pieces of fabric received during the fashion design studies played a bigger part in their lives than they might have guessed. The students thought about what they could do with small patches of fabric of different colors. The trio figured out that you can make something small out of these, like beanies! The very first beanie that was sewn happened to be bright yellow! Superyellow was born.
Today Superyellow is a leading headwear brand with over 200 retailers around the world. In addition to Finland, Superyellow has retailers in over 10 countries: Germany, France, Austria, Switzerland, Netherlands, UK, Latvia, Estonia, Canada, USA and Australia. The selected Superyellow retailers include premium sport & outdoor stores and lifestyle shops.
Superyellow beanies are made in Finland from 100% merino wool, which is one of the best materials in the world due to its many great natural characteristics. In Superyellow beanies timeless, Scandinavian design is combined with high quality materials. The Superyellow ideology is simple: to create products that have great, long-lasting impact on people’s everyday lives but little impact on the environment. #wedothingsright
